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Writer's pictureSonia Brown MBE

Why It's Not Impossible to Create a Megastar Brand

Love them or hate them celebrities are taking personal brands to another level which is making it more and more difficult for small businesses not to take notice of their tactics if they wish to compete and dominate in an already over-saturated marketplace.


I believe it is important to learn the tricks and strategies from these megastar celebrities so we can boost our marketing activities and it doesn’t have to cost mega bucks!


With low entry costs to market and the brilliance of social media, it has never been easier to reach millions of people from the comforts of your PC. That is why, creating a powerful brand has never been so important when looking to stand out from your competitors.


Think about it; the emergence of YouTube, Instagram and Twitter has turned ordinary people into overnight celebrities with followers (known fondly as tribes) in the millions!


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