Enterprise

5 Habits That Will Ensure Your Business Goes Bust (and How to Break Them Before It’s Too Late)

Success, we like to believe, is built on doing the right things. But in the messy, unpredictable world of enterprise, it’s often the wrong habits, quietly embedded into our daily routine, that determine whether we scale or sink. Like an invisible leak in a boat, these five patterns don’t always scream sabotage. They whisper and by the time you notice them, your business is taking on water.

Let’s break the silence.

1. Waiting for Perfect Instead of Shipping Progress

There’s an idea in psychology called “analysis paralysis.” It’s the tendency to overthink until motion dies. For entrepreneurs, it’s fatal. You tell yourself you're “just refining the offer,” “tweaking the logo,” or “waiting for the right time.” But really? You’re feeding fear disguised as perfectionism. Every day you wait to launch is a day your competitor learns,…

Leadership vs. Assumption.

Are You Solving the Right Problem?

There’s a crucial question every business leader must ask in today’s fast-shifting marketplace "are we truly solving a real problem or simply responding to surface trends with costly illusions of innovation?"

The Ehrenberg-Bass Institute analysed case studies and survey responses from 569 brand managers, finding that the most common trigger for redesigns is the belief that a brand looks outdated. However, without clear evidence of changing consumer needs, redesigns based on surface-level trends frequently fail to deliver.

Coca-Cola and PepsiCo both learned the hard way. Their attempts to follow the health trend with Coke Life and Pepsi Next failed, not because consumers didn’t care about health, but because the companies misread the type of health consumers actually wanted. The market had already moved toward sparkling water, kombucha and clean-label drinks. The redesigns weren’t bad, they just didn’t solve the right problem.