Lace Flowers

Lace Flowers’ journey is not one of linear success or inherited privilege. It is a story shaped by survival, self-definition and an unwavering refusal to be reduced by circumstance.

Born into a Jamaican family in North West London, Lace’s early life was marked by loss and instability. Her father was killed in a car crash and she was largely raised by her grandmother while her mother worked tirelessly to provide. From a young age, Lace witnessed addiction, economic hardship and the realities of life on a council estate. Rather than normalising what she saw, she made a conscious decision early on that this would not be her future.

As a teenager, Lace entered the modelling world, participating in local competitions and working with teen fashion brands. But the industry quickly made its boundaries clear. She was told her body was “wrong” at a size ten and her hair was “too curly,” even after relaxing it. Instead of shrinking herself, damaging her health, or contorting her identity, Lace walked away. That decision, made long before the language of self-worth became mainstream, would become a defining leadership trait.

Her adolescence was further disrupted by a devastating fire that destroyed her grandmother’s flat, forcing the family to evacuate and lose the home that anchored their shared history. Relocation brought change, including first love, heartbreak and eventually profound loss. While studying Forensic Science and Criminal Investigation at the University of Central Lancashire, Lace encountered racism, cultural isolation and a growing disillusionment with systems that valued credentials over lived competence. Pregnancy brought her back to London, where she reunited with her high school love Alexonly to lose him to suicide days after reconnecting. This moment would profoundly alter her life.

Lace entered a period of deep depression, surviving an overdose and receiving psychiatric support. Determined to turn pain into purpose, she began training as a mental health nurse, driven by a desire to support others navigating unseen battles. Life intervened again when she was involved in a serious car crash that left her in a coma. Surviving that experience reshaped her relationship with life, risk and meaning.

Motherhood followed under unconventional circumstances, including home births while living in a caravan. Years later, compensation from the accident provided a pivotal opportunitynot as an escape, but as a strategic reset. Lace chose to relocate to Mexico, seeking greater freedom, possibility and perspective for her children.

For over a decade, Lace has built a career entirely outside traditional employment. She began as a wellness blogger, expanded into self-sabotage coaching and later worked as a tech conciergealways at the intersection of mindset, systems and digital independence. A seasoned traveller across Europe, North Africa and Central and South America, Lace embodies a global, culturally fluent approach to entrepreneurship.

Today, alongside Sutton McCraney, Lace is the co-founder of The Flavor Rooma bold, values-led platform designed to support entrepreneurs who feel tokenised, undervalued, or underestimated in the online business world because of race or skin colour. The Flavor Room is not about assimilation. It is about amplification. It is a space where people bring their full flavour, build influence on their own terms and support one another in creating sustainable success.

Lace Flowers’ leadership is not performative. It is earnedthrough resilience, clarity and the courage to keep choosing self-authorship over survival.