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Sutton C. McCraney

Sutton C. McCraney is a systems-minded leader, community builder and strategist committed to creating spaces where people of colour are not merely included, but genuinely empowered to build wealth, influence and sustainable impact.


Born in Ogden, Utah to a United States Military veteran and a registered nurse, Sutton grew up as an only child in predominantly white environments. From an early age, she learned that excellence was not optional, it was necessary. Her parents, shaped by the racial realities of the Mississippi Delta and the pressures of survival, instilled a relentless work ethic and belief in education. Yet behind this discipline existed instability. Substance abuse, exposure to crime and unspoken trauma formed the backdrop of her childhood, teaching Sutton resilience long before she had language for it.


A life-altering violation in her early teens disrupted her sense of safety and direction, influencing many of her early decisions. After briefly attending a liberal arts college, Sutton returned home, married young and made a decisive choice to join the United States Air Force. That decision became a turning point, not only professionally, but spiritually. While deployed to Saudi Arabia, Sutton embraced Islam, a faith that would later become an anchor during her most challenging seasons.


By the age of thirty, Sutton faced the devastating loss of both parents within twenty-four hours. Grief, unresolved questions and profound loneliness pushed her into a dark period, one marked by anger, silence and the temptation to give up. Through faith, reflection and short-term therapy, Sutton arrived at a powerful realisation. The closure she sought could not come from others. Healing would have to be self-authored.


Sutton remained in the military for over a decade, travelling extensively and living in places such as Japan, where she climbed Mount Fuji, an experience symbolic of her approach to life. Disciplined, demanding and expansive. During her service, she managed multi-million-dollar projects, navigated institutional racism and prejudice and sharpened her leadership voice. Alongside her service, she earned a Bachelor’s degree and two Master’s degrees, proving that intellectual growth and lived experience can and should, coexist.


Today, is an honouree for the inaugural Black Leaders Worldwide 2026 Women to Watch Awards She is the co-creator of ‘The Flavor Room’, alongside Lace Flowers, a bold ecosystem designed for leaders and entrepreneurs of colour who are tired of performative inclusion. The Flavor Room rejects tokenism and follower-count validation, offering instead real access to opportunity, capital, collaboration and belief. It is a space where people are stretched, supported and seen for who they are, not who they perform to be.


In parallel, Sutton founded Flavor Works, a practical, no-nonsense solution for entrepreneurs overwhelmed by systems and technology. Through messaging, offers, customer experience design, websites, funnels and operational systems, Flavor Works helps founders move from chaos to clarity, so they can operate with confidence and momentum, not burnout.

Sutton’s work is not about inspiration for its own sake. It is about infrastructure. Belonging. Capability and building environments where marginalised leaders can finally stop surviving and start leading.

All information and links were correct at the date of original publication on
22 Jan 2026

Your journey includes faith, grief, leadership and systems-building. At this stage of your life, how do you define “strength” and how has that definition changed over time?

At this stage of my life, I define strength as resilience and remaining steady even when things (seemingly) don’t go my way. 20 years ago, I would’ve defined strength through performance putting up with things that I didn’t want to.

The Flavor Room explicitly rejects performative diversity. What does real inclusion look like in practice, especially when money, power and access are involved?

Real inclusion looks like creating space for people who are left out of rooms and conversations where power, money and access circulate as equals, leaders and authourities for what their skills, character and expertise, not their appearance. 

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You have navigated institutions that both shaped you and challenged you. What did the military teach you about leadership that traditional business spaces still get wrong?

This is a great question that I could do an entire talk around. One of the biggest things that traditional business spaces get wrong is that leadership happens in a silo and that it is something that can be faked by merely assuming a position of leadership. Years in the military leading people, projects and teams I learned that real leadership happens when you first learn how to lead yourself and roll up your sleeves and do the work with those who you’re supposed to be leading.

Grief often forces clarity. After losing both parents so suddenly, what beliefs did you have to release in order to survive and which ones became foundational to your work today?

Another great question! When my parents died, I was left with a lot of unanswered questions and unresolved issues that would never be answered or resolved. I had to let go of the belief that other people were responsible for my closure and that I was somehow deserving of that. This was a huge test of mental toughness and how deep I was willing to go inside myself to claim closure and resolution without expecting someone to help me get there.

Many entrepreneurs struggle not because of vision, but because of systems. What patterns do you consistently see holding founders back and why are systems an act of self-respect, not just efficiency?

I see a lot of founders creating systems without a clear purpose or creating none at all. This always comes from a lack of clarity which is what I see hold them back the most. When systems are built with clarity and purpose, they enhance productivity, confidence, professionalism and lessen the workload. 

Faith has played a quiet but powerful role in your life. How does your spiritual grounding influence the way you build businesses and communities without imposing belief?

My faith is present in everything I do and serves as the foundation of how I run my business and my values. I don’t market or sell anything that doesn’t align with those values. This faith has also instilled a very strong sense of duty that my work and my business is serving a higher purpose than just filling my pockets. I deeply care about leading and the impression I leave on others. 


As a black Muslim woman I understand that when people see me, they are seeing an entire demographic. My faith also helps me stay grounded with understanding that everything happens as it is supposed to. My job is to walk my path with discipline and confidence and ignore any fears because I have a responsibility to see through with my business.

For women and leaders of colour who are tired of proving their worth, what does it mean to build a life and business rooted in clarity rather than constant justification?

It means moving through life and business not seeking for approval from anyone or hiding from opportunities or waiting for others to validate you. It means showing up with every ounce of your being as though you belong, because you do. 

Is there anything you would like to add that feels important to your story or your work right now, something you feel is often overlooked, misunderstood, or not yet fully articulated?

For entrepreneurs and leaders of colour the time is now. Hiding in the shadows and waiting for the right time or to “feel ready” will get you nowhere. The vacuum for real leadership is vast and the opportunities are out there. You don’t have to beg at someone else’s table for crumbs, make your own and invite others. It’s time to move and stop playing around.

Leading Without Waiting

At this moment in her journey, Sutton C. McCraney is unmistakably clear, waiting is no longer an option. Her work, her voice and her leadership speak to a wider truth for entrepreneurs and leaders of colour who have been taught to hesitate, to seek permission, or to wait until they feel ready. Sutton rejects that narrative entirely. She embodies a different message, one rooted in self-belief, ownership and decisive action. Rather than asking for access, she builds tables.


Rather than performing worth, she assumes belonging. In a landscape where authentic leadership is in short supply, Sutton’s presence is both a challenge and an invitation,to step forward with clarity, to lead without apology, and to create spaces where others can rise alongside you.


Here's how to find Sutton online.

Website: www.theflavor.biz

LinkedIn: https://www.linkedin.com/in/sutton-mccraney/

Podcast: https://open.spotify.com/show/3bhZd037A9IfbyxZMnpFSb?si=RZeUWC2uRx2L88d3VzdDEw

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