Why Influencer Marketing Continues to be a Cost Effective Tool For Small Business Owners and Start Ups
Social media has become an increasingly popular platform for individuals to share their stories and experiences, and it has also opened up opportunities for people from different backgrounds to become influencers and content creators.
There is no doubt about it, Influencer marketing has become a popular marketing strategy for businesses of all sizes and has become one of the most cost-effective ways to promote your business to a specific target audience at a fraction of the cost compared to traditional advertising. This post outlines a brief overview of reasons why.
In the UK, there are several successful black social media influencers who have built large followings and gained recognition for their work.
Effective way to raise brand awareness:
Partnering with an influencer who has a large following on social media can help you reach a wider audience and get your brand in front of people who may not have heard of your business before.
Scola Dondo (@scoladondo) is a fitness influencer and YouTuber who shares workout videos, healthy eating tips, and lifestyle content on her social media channels. She has over 320,000 subscribers on YouTube and over 60,000 followers on Instagram. She has also collaborated with brands such as Adidas and Gymshark.
Builds Credibility:
Working with influencers who are respected and trusted in their industry can help small businesses build credibility. When an influencer promotes your business, their followers are more likely to trust and engage with your brand.
Patricia Bright (@thepatriciabright):is a popular UK-based influencer who shares fashion, beauty, and lifestyle content on her social media channels.
She has over 1.4 million subscribers on YouTube and over 1.5 million followers on Instagram. She also has a successful podcast and has collaborated with several brands, including L'Oreal, Amazon and MisGuided.
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Generate additional sales:
Influencer marketing can also help small businesses generate sales. When an influencer promotes your products or services to their followers, they may be more likely to make a purchase.
Fisayo Longe (@fisayolonge) is a fashion influencer and content creator who shares her unique style and travels on her social media channels. She has over 270,000 followers on Instagram and has collaborated with brands such as H&M, Levi's, and Reebok. She also has her own clothing line, Kai Collective, which has been featured in several publications, including Vogue.
Grace Victory (@gracefvictory) is a YouTuber, author, and mental health advocate. She uses her platform to speak out on issues such as body positivity, mental health, and diversity. She has over 240,000 subscribers on YouTube and over 200,000 followers on Instagram. She has also collaborated with brands such as Boots and L'Oreal.
Image: Grace f Victory
These are just a few examples of the successful black social media influencers in the UK who have built large followings and gained recognition for their work. They use their platforms to share their stories and experiences, and to speak out on issues that are important to them.
They have also collaborated with several brands, which is a testament to the influence that they have on their followers and their impact on the industry as a whole. Don't dismiss collaborating with micro influences . Both are a cost effective way to increase your reach and hopefully help to increase brand awareness and generate sales.
Let's spark a collaborative conversation!
Like, share and comment with your valuable insights on aligning products and services for start-up success. Your wisdom can be a guiding light for fellow business leaders. Together, let's unravel the secrets of leveraging influencers to elevate brand presence and dominate the market!
NB: Figures may vary from time of writing this post.
