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For someone constantly sharing his knowledge, skills and insights to help entrepreneurs identify gaps and keep on track, this is a great opportunity to hear from this inspirational business strategist during Write A Business Plan Month.

All information and links were correct at the date of original publication on
8 Dec 2021

Writing a Business Plan. Was it a good idea?

My very first business plan was done when I got to the end of my very first year as a financial advisor at Royal Life.

In 1986 I had just picked up my Christmas pay cheque of £300.00 and was at a particular low ebb. I was looking forward to Christmas with not enough money to pay the bills.

How did you start?

I sat with my wife and asked what do I need to earn next year so this NEVER happens again?

We discussed bills, outgoings, holidays and what we thought “would be sufficient? Was it a good idea?” HELL YES!

I then had an inbuilt clock to achieve my ‘then’ monthly goal of £1500.00

Image by Josephine Bredehoft

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What did you learn?

I’ve since learnt those who don’t have a business plan cannot measure how they are on track to achieve.

My business plans now are completed in October for the ensuing year and the rest is history.

Do you think it’s a good idea?

People don’t plan to fail. They just fail to plan.

You can keep up-to-date with Geoff on Twitter, where's he's @geoffjones605.
As Regional Director for the Alpha Group International, Geoff is committed to helping businesses to double their value between two and three years.
If you are ready to take your company to the next level, get in touch with Geoff at
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