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Patience is the founder of Aspire-Transform-Inspire (ATI-Coaching, Consulting & Training Ltd),  a CPD-accredited coaching, training and speaking company that offers tailored world class resources and services  to organisations, helping them establish effective 3Ps (people, performance and process) strategies through training and coaching  on leadership, team dynamics, personal effectiveness, inclusion and diversity to address difficult challenges and change and sustainable growth and profitability.

She is an Inspirational speaker, who has spoken on stages across the UK, Las Vegas, Florida and Africa. Patience co-authored an Amazon No.1 Best Selling - The X Factor, The Spiritual Secrets Behind Successful Executives and Entrepreneurs. 

Her LinkedIn Newsletter titled Introvert Perspectives shares insights to bust myths about introversion and provide strategies and mind-set shifts to help introverts thrive in life, career and business. We spoke to her to celebrate National Business Plan Month.

All information and links were correct at the date of original publication on
27 Dec 2021

Writing a Business Plan. Was it a good idea?

A business plan gives you a sense of direction by helping you capture your intentions and turning them into actions. It gives decision makers who want to invest in your business a good insight on what your business is about.

As it is best practice, it was useful to create it and important to use it to get clear on why I am going into business and the activities the business will be engaging in. It also serves as a reference document to keep updated as time goes on.

What did you learn?

One big thing I found when helping clients design their Business Plan is that they are able to use it to gain clarity and confidence about their business ideas as we complete all the relevant components of the plan.

Image by Josephine Bredehoft
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If you don't like the position, size or placement of the photos, grab, move, rotate or resize them until you do!

Did you start without one?

No, I started with a business plan although it was sketchy at the start but I have learnt to refine the various components of it.

Where did you start?

I started out with clarifying my vision and mission, which I believe is the best place to start as it clarifies your why, and what.

If you are looking to strategically move your career or business to the next level then contact Patience on LinkedIn
She's also on Twitter, where she's @POgunbona or Instagram where she posts as @patienceogunbona1
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