The Attention Shift.
Rethinking Strategy in the Age of Mobile First
There’s a quiet revolution happening in plain sight, one that reshapes how start-ups reach, engage and convert their audiences. For the first time in modern history, British adults now spend more time on their mobile phones than in front of a television. This single shift marks a watershed moment for anyone building a brand, a message or a movement.
The average adult in the UK spends 3 hours and 21 minutes per day on their mobile device. That’s more than double the screen time recorded in 2015. The younger the demographic, the greater the shift.
Those aged 15–24 spend nearly five hours daily on mobile and under two hours watching traditional TV. In contrast, older generations still hold to the television as a primary media source. Research shows adults aged 65 to 74 spend four hours and 40 minutes watching TV and…
