The 30-Day Turning Point:
Why Real Change Is Not About Motivation, It Is About Measurement.

Most people wait for motivation to strike before they change. But motivation is unreliable. It fades when you are overwhelmed, disappears when you are tired and hides when life becomes complicated.
The women who transform their lives are not the most inspired. They are the most informed.
Behavioural scientist Dr. BJ Fogg’s work shows that behaviour shifts when the smallest habits become trackable. People change not because they feel ready, but because they see evidence that they already have.


