Why Visibility Is Power and Why You Need This Event to Own It
“If you don’t tell your story, someone else will and they won’t tell it right.”

Let’s be clear, in today’s hyper-noisy marketplace, if you’re not controlling your narrative, someone else is. And if you're not in the media, you're missing out on one of the most powerful levers of influence, legacy and leadership.
This is not about vanity. This is about strategy!
That’s why EVOLVE: Working More Effectively With the Press is not just another webinar it’s your blueprint for becoming un-ignorable!
We’ve brought together two titans of media, PR and public influence to deliver real talk, real tools and real transformation.
EVADNEY CAMPBELL MBE, Co Founder, Managing Director, Shiloh PR
Evadney doesn’t teach people how to “get in the media.” She trains them to own the room. On camera, in interviews and on their own terms. With a broadcasting career that started at the BBC and a client list that spans continents, Evadney is the PR powerhouse behind voices that matter. She’s not into fluff. She’s into purpose-driven presence. Whether you're a founder, expert, activist, or leader she'll show you how to amplify your message with clarity, authenticity and unapologetic confidence.
Because silence is not an option when your story could change the game.
GEORGE RUDDOCK – Editor, The Weekly Gleaner
When George speaks, communities listen!With over 40 years shaping the voice of Black Britain and the Caribbean diaspora, George Ruddock understands the anatomy of a headline that hits home. Under his editorial leadership, The Weekly Gleaner has remained a cultural cornerstone spotlighting enterprise, celebrating community and holding power to account. If you want to understand what makes a journalist take notice, he’s the man you need to hear.
He’s not just covering stories he’s crafting legacies.
Facilitated by SONIA BROWN MBE, Founder, NBWN
Sonia is a disruptor, a builder and a legend in her own right.She’s spent more than two decades dismantling the gatekeeping mechanisms that keep Black and Asian women out of boardrooms and newsrooms. She’s built networks, influenced national policy and positioned thousands of women to lead louder, prouder and smarter. Sonia doesn’t just want you to show up in media she wants you to dominate it.
This Is For You If:
You’ve got something to say but don’t know how to get media coverage
You’ve been burned by press before and want to take control of your story
You’re tired of watching others get visibility while you stay in the shadows
You know your message could shift minds but only if the right people hear it
Let’s fix that. This is your masterclass in media impact, legacy-building and narrative control.
🗓️ 28 April | 6:00–7:30 PM (UK)
Register now: www.nbwn.org/event-details/evolve-working-more-effectively-with-the-press
Before you go.
What’s your burning question when it comes to working with the press? Whether it’s how to pitch your story, handle media interviews, recover from bad press, or simply get noticed share the biggest challenge you’re facing in the comments. This session is built to tackle the real barriers holding you back. Let’s make sure your voice isn’t just heard it’s respected, amplified and remembered.
Don’t just be seen. Be strategic. Be undeniable. Be heard.
If you know a changemaker, founder, creative, or leader who’s ready to stop playing small and start owning their narrative tag them below. Share this with your network, your group chat, your mastermind circle. Let’s make sure those who need to be seen and heard don’t miss this opportunity to level up their media game.