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Empowering Black Women in Business: Transformative Insights from EVOLVE: Women & Wealth

"True wealth is built not by waiting for opportunities, but by creating them. As Black women in business, we must transform challenges into actionable strategies, invest in our assets and build legacies of success for ourselves and future generations." – Freda Palm
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In an insightful session during the EVOLVE: Women & Wealth webinar, Freda Palm, an award-winning career ambassador and founder of Hulu Consulting, shared invaluable wisdom that is helping to reshape the way Black women approach wealth creation, financial independence and legacy-building. With over 20 years of experience in leadership, financial strategy and empowering women globally, Freda has dedicated her career to breaking down the systemic barriers that have historically held Black women back from achieving lasting financial success.


Through her unique perspective, Freda showed that building wealth isn’t just about earning, it’s about strategic planning, mindset shifts and taking…


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The Poor Work for Money. The Wealthy Build Income Streams.

“Don’t work for money, make money work for you.” - Rich Dad, Poor Dad

 

Most people are taught the same script,  go to school, get a good job, work hard, collect your pay check and repeat. It's a system built on earned income, trading your time, energy and potential for just enough to stay afloat.


But what if I told you that’s not how wealth is built? The truly wealthy don’t chase money, they build systems that let money chase them. They focus on acquiring assets, not more hours. Assets that don’t sleep, don’t call in sick and don’t stop generating income when you log off.


This chart isn’t just information, it’s transformation. It’s your invitation to think like an investor, not an employee. To shift from scarcity to strategy. To stop surviving and start building lasting wealth.


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