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5 Branding Lessons From Coca Cola

No matter how many business sessions I host, the number one question is “How do I brand more effectively?

Well, if we look at the phenomenon called Coca-Cola there are some very simple but vital lessons we can learn about branding that can be implemented straight away in your business.

Simply put, branding is a way of communicating to the world what your company stands for across a number of platforms.

It’s not just about your logo, it’s about your values, beliefs and your promise. It’s about taking the time to fully understand the concept.

Done well, your brand will enable you to differentiate your product and service; command a favourable market position and generate greater business benefits.

Done poorly then not only will you be in the headlines for all the wrong reasons, but you can guarantee that your business will be limping along until it fails.

So if you are a time-strapped micropreneur looking for a quick marketing fix, here are my top 5 branding lessons from Coca-Cola at


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