The Most Dangerous Lie Many Men Were Taught Was Not "Do Not Cry." It Was "Carry It Alone."
June is Men's Mental Health Month.
Yet perhaps the most important conversation we need to have is not about mental health it is about inheritance. Not the inheritance measured in money, property or possessions. The inheritance measured in beliefs, behaviours, coping mechanisms and emotional habits passed from one generation to the next.
Look closely at the image above and you begin to see a story that stretches far beyond one individual. What appears to be a campaign about wellbeing is actually a reflection on culture, identity and the invisible burdens many men carry throughout their lives. Behind every statistic sits a father, a son, a brother, an uncle, a husband, a colleague or a friend who has learned, often from an early age, that strength means carrying the weight alone.
For many…












