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Leading Experts Diane Shawe and Eryca Freemantle will be joining the Professional Beauty Show, Dubai

Dubai, UAE Leading experts Diane Shawe and Eryca Freemantle will be joining the Professional Beauty Show held in Dubai in February of 2016.

The pair plans to share their expertise in how to train for careers in the field of establishing your own International Training Academy as well as insider tips about how to prosper in the industry.

They are excited about meeting with their VIP guests at the 2-day show where they will introduce a range of master classes and Franchise opportunities (

Diane Shawe M.Ed is the founder and CEO of AVPT Short Courses, ( which features the training class: Getting You Qualified in Days not Years.

She is focused on delivering quality materials developed using her strong management background as well as getting you qualified in the Hair Extension Sector leadership positions at all levels.

She is an established author and specialises in strategic planning, training, product positioning, and branding.

Throughout her career, Diane has worked for the Department of Employment as Head of Training, in business development for the Department of Trade and Industry, and as project director in information technology for The Philips Group.

She is also actively involved in a number of influential Government Committees and Business Excellence Organisations and has been recognised with a number of prestigious honours and awards.

During her presentation, Diane will deliver a talk entitled: Ever Wanted to Set up an Academy?

Using her fountain of experience in training, strategic management and education, Diane Shawe will reveal the top 10 things you need to consider when setting up a Hair & Beauty Academy. This informative session will cover:

  1. Area of Excellence.

  2. Satisfying the demand.

  3. Deciding on location.

  4. Target students and how many to cater for.

  5. Prospectus and pricing.

  6. Will courses be ad hoc or term timetables?

  7. Key members of staff.

  8. Who will you work with.

  9. Your business plan.

  10. Accreditation.

Eryca Freemantle is a Global Beauty Industry Strategist known primarily for her work in the makeup industry throughout the world.

Formally advisor on the panel at London College of Fashion (UAL). She will be speaking on Embracing All Tones of Women.

In addition to her work within the beauty industry, she also works as a TV presenter in the UK and Africa presenting features on makeup for all women.

Featured in Forbes Magazine, she firmly believes that ‘All Women are beautiful.’ Eryca is one of the few experts that embraces and specialises in makeup for all skin tones and frequently works with A-list celebrities and multinational makeup brands worldwide.

Her partners and colleagues consist of the world’s best creative artists and teachers. Collectively their work has been with Naomi Watts, Naomi Campbell, Seal, Christian Dior, NY Fashion Week, Sephora, and many others.

At the show, Eryca Freemantle will share some of her industry secrets of success including:

  1. How she remains at the top of her industry after nearly 30 years.

  2. Her love of the psychology of makeup.

  3. How makeup literally saves lives.

  4. Her experience of working with some of the world’s most famous celebrities.

  5. How you can attract A-list celebrities to your salon

Last year Professional Beauty GCC welcomed over 3,000 trade-only visitors from beauty, hair and spa confirming its status as the key exhibition for the industry in the GCC region.

The exhibition is doubling in size in 2016 and will take place at a larger venue, The Meydan, Dubai on 1-2 February 2016.

It is the perfect place to discover the latest innovations whilst being updated on forthcoming beauty trends and education. Professional Beauty welcomes all trade professionals from the beauty industry including, senior buyers, salon/ spa owners and nail technicians.

Please register as press quoting promo code PB7 here


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