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Why On-Page SEO Is Vital For Traffic and Your Business

Why do many small to medium businesses and individuals get so caught up in the stampede for traffic that they spend all their time and a small amount of budget building links on various platforms that they have?

Well because they think that is what everyone else is doing. They forget that one of the most vital parts of SEO is the on-page factors.

I know it somewhat sounds confusing but by the end of my article, I hope you will understand SEO a little better.

These are not complex for you to do and are something that should be fundamental thought of when you create your new hobby or business site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

SEO Toolkit For Your Business
  1. The first step is for you to ensure you have set your title tag correctly. One of the obvious things to do but many forget this step as most of us end up writing content for our websites when we’re rushing. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.

  2. As the title tag is the most important part of your SEO your title tag needs to tell people what your site is about in such a way to entice them in to your web site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page. Even if it is a continuation of the same content try and come up with a variation name.

  3. Next are your meta keywords and meta description. These tell the search engine spiders (not your audience) what your site is about. They are not massively important to the search engines, as most of them will analyse your site to see what it is really about any way but it’s still a vital step when working with on page SEO. These are important if you are using Adsense as without these meta tags in place, you find your Adsense ads are not focused on your niche. The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence. Your meta keywords and description should also be unique for each page within your site.

  4. Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by search engines and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.

  5. Next are your Keywords. You can include your keyword in the header 1 (h1) tag on your page, i.e. the title in the text. This is another indicator to the search engines that your site is important for that keyword. Using your keyword well within the text of your page and including related keywords around it will also help your site rank. You must make sure you do not spam or keyword overkill any of your pages because it is a surefire way to get yourself dropped from the search engine results.

By performing the above steps and some simple on-page SEO optimization I have shown you, you will be able to begin to attract more visitors to your site content and gain an advantage in search engines.

Remember that not all businesses or individuals do this, so this can put you ahead of your competition, which is vital for your profitable success.

When starting out in SEO the way you become successful at it, is to set yourself some time to concentrate and plan your content as content is King online.

Rachael Aprill Phillips is the CEO and founder of Richible the online platform for starting and managing your business and building a great career.

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